One of the many challenges that Internet brought into the retail business is the ease the consumer can compare prices.  This gives an enormous power to the costumers. Online has really brought the true competition into retail business.

The price transparency brings a huge pressure on the margin/ profitability of the retailer. Wall Street Journal debates in this article ways to use in order to limit the number of bargain hunters coming onto your virtual or physical shop.

In a very competitive and open market, price setting has become more complicated than ever.
In this post you may find a few things to take into account when setting your retail prices.