The answer to this question is the key to my idea of doing business. It is my personal answer, of course and it is the result of my own journey in retail, which started in ‘97. I was working as a salesman to support my studies (which, by the way, had nothing to do with retail, au-contraire). Afterwards, I spent a short and disappointing (financially mostly) period as a young promising engineer, but got back to the retail world relatively soon and luckily this prove to be a permanent and fulfilling career.

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